The Acquisition Likewise Included SportsDirect Inc .
Covers.com, formerly called SportsDirect, is an online publication that offers sports-related info and data analysis. It is based in Post Falls, Idaho, United States.
History
Covers.com was founded in 1995 by Paul Lavers and Joe MacDonald as an online information platform for sports gamblers. [1] [2] [3] Based in Halifax, Nova Scotia, the platform acquired popularity among sports wagering enthusiasts due to its extensive protection of betting data. [1]
For the 1997 World Figure Skating Championships in Lausanne, Switzerland, SportsDirect established the very first website to offer real-time protection of the event. [1] During the early 2000s, Covers.com became a notable affiliate and info resource for sportsbooks. [4] In 2005, it got Wagerline.com. [5]
In 2007, Covers was awarded Halifax's business of the year award. [5]
In 2009, the creators divided their organization interests: Lavers concentrated on a sis company (SportsDirect Inc.), while MacDonald became the sole owner of Covers.com. [6] Under MacDonald's direction, Covers broadened its content and worldwide audience. [6]
In 2015, Covers Media Group, which ran Covers.com, was gotten by Gracenote, a U.S.-based information firm owned at the time by Tribune Media, as part of a growth into sports stats services. [7] The acquisition also consisted of SportsDirect Inc., with the combined transaction valued at around $54 million. [7] Following the acquisition, Covers run as part of Tribune Media's digital assets.Tribune Gracenote to Nielsen in 2017 but retained Covers.com as a direct consumer-focused residential or commercial property. [8]
In 2022, Covers and Postmedia Network accepted distribute betting analysis and chances content throughout Postmedia's nationwide news outlets. [9] [10]
Platform
Covers.com is an online platform providing sports wagering information and tools to users. It releases real-time content covering major sports leagues and occasions and launched a mobile app in 2019. The platform also hosts community online forums where users go over wagering picks, and uses free-to-play contests. [11] It has an active neighborhood of 20 million users. [12]
References
^ a b c Brearton, Steve (April 12, 2006). "Media firm ranked finest company". The Globe and Mail.
^ "High loonie blamed for cuts at sports information company". CBC.ca.
^ "Nova Scotia accepts sports-tip business as safe bet". The Globe and Mail. April 12, 2006.
^ "iGaming History WRIGHT".
^ a b Won, Shirley (February 9, 2007). "Internet sports business wins leading Halifax award". The Globe and Mail.
^ a b Bousquet, Tim (January 2, 2018). "Here are the Nova Scotians named in the Paradise Papers". Halifax Examiner.
^ a b Fisher, Eric (May 27, 2015). "Gracenote Jumps Into Sports Data Market After Buying Infostrada, Sports Direct For $54M". Sports Business Journal.
^ Weitman, Gary (February 1, 2017). "Tribune Media Completes Sale of Gracenote for $560 Million".
^ "Postmedia and Covers Launch Content Partnership|Postmedia".
^ "Postmedia coordinate with Covers.com for high-grade gambling protection". Toronto Sun.
^ "Covers.com Celebrates Their $25,000 Streak Survivor Contest Winner".
^ "Covers.com profile".